Retail Marketing Program Specialist - Tempur Sealy International (Lexington, KY) in Lexington, Kentucky For Sale
Company Description
Iconic brands. Storied history. Industry-leading innovation.
Tempur Sealy International, Inc. is the world's largest bedding provider. The company develops, manufactures and markets mattresses, adjustable bases, pillows and other sleep and relaxation products. Combining a proud history and groundbreaking innovation, the company holds some of the most highly recognized brands in the industry: Tempur®, Tempur-Pedic®, Sealy®, Sealy Posturepedic®, OptimumTM, and Stearns & Foster®.
Job Description
Job Summary: The Retail Marketing Program Specialist will be a key member of the TPNA Retail Marketing Team and will be responsible for managing and assisting with a variety of marketing programs essential to overall retails marketing strategy and leveraging core brand objectives to help the retail division reach sales goals.
Essential Duties, Responsibilities, and Key Results Area:
Manage on-line retailer advertising “tool box” support site for all TSI brands (digital asset management system)
Manage program for tracking, analyzing and reporting retail advertising share of voice for all TSI brands
Manage program for monitoring and reporting retailer advertising policy compliance for all TSI brands
Assist with communication and enforcement of noncompliant advertising
Assist with development of retailer advertising support materials for all TSI brands and media types including ROP newspaper, inserts, direct mail, local radio, local TV, and digital/interactive
Work closely with Brand Marketing to assist with development of retail displays, promotional materials, and forecasting of inventory needs
Assist with POP vendor selection and management
Assist with POP inventory and order processing system
Assist with execution of promotions and rebate programs
Provide front line support for the outside retail sales and training team including special handling of POP orders, ad support needs etc.
Assist with other marketing programs and projects as required and/or assigned
Other primary duties and responsibilities include the following; however, Management reserves the right to assign or reassign other appropriate duties to this job at any time. This document excludes the marginal functions of the position that are incidental to the performance of fundamental job duties.
Ideal Candidate Possesses These Attributes:
Proven track record of results while working in a marketing communications capacity
Strong consumer-centric approach to creative strategy -- setting as a foundation for enabling best in class consumer communications
Solid understanding of Retail Channel dynamics (home furnishings category experience not required)
Solid understanding of creative development process
Team player with excellent relationship building skills
Strong problem solving and creative thinking ability
Excellent communication skills (written and oral) – creative writing skills a plus
Internal and External Interfaces:
-Member of Retail Marketing organization
Senior Manager, Retail Marketing
3 Retail Marketing Program Specialists
-Internal Partners
Retail Sales
Sales Development
Brand Marketing
Category Management
-External Partners
Retailer partners
Outside agencies
Qualifications:
Minimum Bachelor’s Degree from a four-year college or university (preferably in Marketing or a related field) or equivalent combination of experience
Minimum 2 years marketing communications or related field experience
May require some travel
To perform this job successfully, the employee must be capable of performing each essential duty and responsibility satisfactorily. The requirements herein are the minimum levels of knowledge, skills, and/or abilities required.
Work Environment/Physical Requirements: Fast-paced corporate office environment. Some stress may occur. Travel around scheduled projects such as program rollouts may be necessary.
The work environment and physical demands characteristics are representative of those an employee encounters while performing the essential duties, responsibilities, and key results of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties, responsibilities, and key results outlined herein.
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